AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps on iOS in Europe: Q2 2024
A comprehensive look at the performance of the top 5 beauty retail apps on iOS in Europe in Q2 2024, focusing on downloads and active user metrics.
In the second quarter of 2024, the top 5 beauty retail apps on iOS in Europe showcased varying trends in downloads and weekly active users, according to data from Sensor Tower.
SEPHORA - Maquillage, Parfum saw a notable decline in downloads, starting from approximately 241K in the first week of April and dropping to around 97K by the end of June. Despite this, the app maintained a fairly steady number of weekly active users, fluctuating between 480K to 577K throughout the quarter.
Notino: profumi e cosmetici experienced a more stable download trend, beginning with nearly 29K downloads in early April and ending with approximately 33K by late June. Weekly active users showed a slight increase, starting at around 166K and peaking at about 176K in late April, before settling back around 162K by the end of the quarter.
Douglas - Parfüm & Kosmetik exhibited a consistent pattern in downloads, ranging from 17K to 23K per week. Weekly active users remained relatively stable, fluctuating between 125K and 139K during the quarter.
Superdrug - Beauty and Health had a steady download rate, with numbers ranging from 16K to 22K. Weekly active users displayed a slight downward trend, starting at around 64K in early April and ending at approximately 61K by late June.
Lastly, CHARLOTTE TILBURY showed an interesting pattern in downloads, with a significant spike in June, reaching approximately 80K in the week of June 10. Weekly active users also surged in June, peaking at around 134K by mid-June before settling at approximately 123K by the end of the month.
For further insights and detailed analytics, visit Sensor Tower.
